Netflix Bird Box
MC2 created an in-story experience for Netflix to support their monster hit Bird Box. We transformed a bus into the safe house from the film.
Participants lined up, permitted themselves to be blindfolded – like the characters in the film – and led onto the bus. Once inside with blindfolds off, a series of “jump scares” thrill the participants letting them identify with the unfolding terror the film holds for star Sandra Bullock and the Bird Box cast.
Locations: Los Angeles, Santa Monica and Austin.