Netflix Bird Box

Mobile Experience

MC2 created an in-story experience for Netflix to support their monster hit Bird Box. We transformed a bus into the safe house from the film. 

 

Participants lined up, permitted themselves to be blindfolded – like the characters in the film – and led onto the bus. Once inside with blindfolds off, a series of “jump scares” thrill the participants letting them identify with the unfolding terror the film holds for star Sandra Bullock and the Bird Box cast.

 

Locations: Los Angeles, Santa Monica and Austin.

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